During the HR Technology Conference and Expo in Las Vegas, I had a chance to walk the exhibit floor to get some product demonstrations. Here is what I learned about BullhornReach:

I always knew Bullhorn as a mid market Applicant Tracking System for the staffing agency. I was surprised to learn how far they have come in expanding their focus to all things recruiting. The demo I received was of the Bullhorn Reach product which is designed for job posting distribution and candidate sourcing all with a social recruiting approach.

The system allows employees to push jobs out to their Linked-in, Facebook, or Twitter networks with a dynamic url linking back to the job posting. But that is not what makes it unique, a lot of products do that now. 

Bullhorn Reach has devised a system where the employee can select from a list of attributes, all of the things they like about working for their company. In essence defining what the employer brand is for them and then communicating that with their friends and contacts.

Beyond the nice interface for the recruiters to see the referred candidates, there is also a gaming layer to establish competition among employees - a leader board that shows how many hits and views they are driving to the job listings.

For some reason the audio is a bit muffled on this clip (I may have had my finger on the mic), but if you turn up the volume a bit you can hear it just fine.